In his role as MD, Eugene builds on his experience in sales and account management to develop and cement relationships with customers, re-sellers and other partners.

Eugene has over 25 years working in sales for softwood importers in UK, Scandinavia and Canada including Magnet-Southern Timber. After corporate life he  consulted for several small businesses over the next few years before starting an ecommerce business using his experience from the timber world.  In parallel to that Eugene established LineClenze in 2015 and still works with some of the early adopter pub groups who installed the device then. After a while it became clear this was the way forward and he put all his efforts behind Lineclenze

Keith has held numerous senior positions with some of the largest players in the food and drink trade.

In 2013 he was a one of the three Executives who floated Conviviality onto the AIM post his stint as MD of Bargain Booze. 

Having secured the VC owners exit via that successful float Keith spent a year on the PLC Executive Board as Franchise Director before passing on the baton to the new management team and setting up as a Board Adviser/Strategy Consultant to SME’s in 2014.

Keith first started working with LineClenze in 2019 and over the pandemic worked with the rest of the Management Team to pivot the business and now acts as General Manager as the revised strategies are put into place.

Keith is a Life Governor of the RNLI and has incorporated his passion for music into his consultancy via commercial contracts with the bands Jesus Jones and Wolf Alice.

Keith has a daughter and step-daughter, two grandsons and lives in Cheshire. Outside of pandemics he is an avid gig-goer and enjoys running for fitness - he has completed five marathons.

Chris has two grown up children and three grandchildren, has a passion for motorsports and boats, he is a qualified Skipper and PADI Open Water Diver. He also has a set of golf clubs.

In his role as Head of Marketing Rich is responsible for developing the LineClenze and EcoZenze brands and continues to tell the world about all their advantages.

Rich’s career in marketing and advertising began in McCann Erickson’s media planning and buying department. He moved into account management at CAS in Manchester, where he rose to agency Associate Director in his role as Account Director. Following involvement in an MBI and a start-up, he set up his own successful agency in 1999 which he headed for over 12 years before moving into consulting.

Rich delivers lectures and seminars at Leeds University Business School (LUBS) for MA in marketing and advertising and has been for over 10 years. He is also a trustee director of Manchester-based professional contemporary classical music ensemble, Psappha.

Rich has two grown up children, a grandchild and lives in Cheshire. He loves his music; Jah Wobble at the Cavern was his last pre-lockdown and first post-lockdown live event. He has an expanding vinyl collection, likes running - over hills or on the beach is best - and has a black belt in Tae Kwon-do.