
About LineClenze
When a child asks questions about where all the stuff goes that is sprayed into the air, you know you have someone who thinks deeply about their surroundings (especially as this happened in 1970’s before it was fashionable).
This naïve instinct is how founding director Amanda Daniels was…and she still is. Evangelically green. Fast-forward through turning veggie as a teenager and holding up placards about saving the planet, Amanda saw that to have significant impact, she’d need to do more. She encouraged husband Eugene to promote the LineClenze Electronic Yeast Growth Inhibitor designed to enhance the effect of a good beer line clean and extend the time required between cleans which would reduce water consumption, reduce the amount of caustic soda/high-alkaline waste going down the drain and as a fantastic side-affect it would save the landlord money too.
Fortune favours the bold


After several iterations and a lot of help from willing landlords with trials, we cracked it. EcoZenze Activ has many environmental and health & safety attributes such as it is pH neutral - which makes it safer to use - and the waste is biodegradable.
With this pairing System28 was born.

Why our environmental symbol is Koi
Our powders' neutral range pH in solution formulation is safe for animal life including aquatic & marine life which we like to illustrate with the story about the landlord who threw EcoZenze powder into his fishpond, instead of their food.
He expected the worst in the morning but was amazed to see his prized koi happily swimming around with no harm done, just a little hungry.
Our team.

Sustainability
If you would like to find out more how LineClenze can help your company’s sustainability targets please get in touch.