LineClenze markets, hospitality


Man walks into a bar…

Actually, he walked into several, that’s our background you see, anywhere that sells draft beer – pubs, bars, hotels, clubs even arenas and casinos.

Beer lines have typically required cleaning every week which leads to a huge amount of wasted product – ullage, beer that has been bought and paid for literally poured down the drain – and water use; it takes time and, until now, has required use of caustic soda which is wholly unpleasant to use. Not only that, the waste containing the high alkali (pH14) caustic is also poured down the drain.


But it doesn’t have to be like that anymore.

EcoZenze powder and System28 save wherever draft beer is served

Everybody retailing draft beer can save with EcoZenze powder or System28 – pubs, hotels, mobile bars.  And can save whether it’s one bar or 1000, the savings occur in each premises.

The key to the savings is in extending beer line cleaning cycles which saves all the wasted costs associated with ullage, saves on utilities such as water and electricity and saves on dirty waste going down the drain.

And it completely removes the need for high alkali caustic to enter the waste water management system.

System28 is a two-part system that cleans beer lines better and keeps them clean for longer.

LineClenze markets, beerline cleaning powder

Part 1 - Clean every 14 days instead of every 7

EcoZenze beer line cleaning powder is an environmentally friendly beer line cleaner (unlike the traditional caustic soda) that provides a highly effective line clean - better than caustic - and its use alone extends cleaning cycles to 2 weeks from weekly. The powder is neutral (pH7) in solution and biodegrades to water and oxygen.

LineClenze markets, hospitality beer line cleaning

Part 2 - Clean every 28 days instead of every 7

This device inhibits yeast growth and build up in the beer lines by sending a pulsed, variable electromagnetic field through the lines which, when used in conjunction with our powder means cleaning is not required again until 28 days later.  Once it's fitted you don't need to worry about it again.

Return on investment within 6 months

We’ve worked out typical savings in the table below. You can work out your own savings with our savings calculator, we would expect your return on investment could be as little as six months.  You can buy EcoZenze System28 on a lease plan that covers both beer line cleaning powder and our yeast growth inhibiting device - find out more here or contact us to discuss your requirements.

Cost BreakdownTraditional CleanerEcoZenze
Cleaning powder / liquid£64£0
Cleaning time£72£18
Waste beer£384£96
EcoZenze System28£0£74
Overall per 28 days£536£192

Our 28-day savings are based on a "typical" example (8 lines / 3 pints per line / £4 per pint) 

Savings Calculator

Work out how much you could save with our savings calculator.

Simply put your own figures in the three boxes with the red asterisk to work out how much you can save in a year when you reduce your cleaning cycle to 28 days from 7.  And that's just saving on waste beer - time and utilities add even more saving, not to mention the environment.

"The idea is simple and effective, saving a substantial amount of time and revenue...way more than the initial investment.  Not only do I save pouring good beer down the drain but my staff are freed up for other tasks by not having to clean every week.  I am very impressed with what LineClenze has achieved and would recommend the device to anyone in the industry".

Paul McManus, Director, McManus Managed Pub Co Limited

Don’t just take our word for it, watch our short videos from a couple of brew masters

"And the beer tastes better"

“This is...the cleanest we’ve tasted them in a long time” 

EcoZenze Protect – protects lines when they’re not being used

Lockdown presented many challenges, not least was what to do with lines that were going to be left unused for weeks…months even. We created EcoZenze Protect which keeps lines clean and protects them from 24 hours all the way to 180 days – about 6 months. When it’s time to open them up again a quick rinse is all that is required, those lines will be clean and importantly, undamaged from the pitting that caustic can create.

EcoZenze Protect is especially useful for environments like sports or social clubs that only open, say, Thursday to Sunday, guest ales' lines and premises with seasonality such as leisure parks.

Find out more

LineClenze markets, hospitality, Ecozenze powder

Our clients include...

LineClenze markets, hospitality, product question

Clean better, save money and help the planet.

To find out how EcoZenze products can help you improve the environmental impact of your cleaning regime whilst delivering a better clean and saving money

Contact us